Shoreline was established back in 1979 by Nicholas and Jeannie Cole. Their eldest daughter Nicola married Simon Hammond and they took over the business in 1991 and have been running it ever since. David Oxnard joined the business in 1998 as the Operations Manager and very much runs the business on a day to day basis. Joel Perkin and Ryan Curtis, both local boys started working for Shoreline in 2011 after completing a Level 3 Btec in Adventurous Activities at the local school.